In an effort to assist businesses in the hospitality sector during the challenging COVID-19 pandemic, The Hotels Network launched a helpful hub of resources for brands to access for free. Included on the platform is a list of best practices to help users navigate the road to recovery with up-to-date information available for consultation.
The Hotels Network database also includes daily tracking graphs that show the evolution of website visitors, bookings, and conversion rates by both guest nationality and by hotel location. In addition, it provides color-coded maps showing the impact on the number of direct bookings by both guest nationality and hotel location updated daily. This data is a useful tracking mechanism that can help businesses in the hospitality space track consumer temperaments around travel during these uncertain times.
Virus-Related Hospitality Resources
The Hotels Network Launched a Series of Best Practices
Trend Themes
1. Hospitality Recovery Strategies - These best practices provide innovative solutions for businesses in the hospitality industry to navigate the road to recovery during the pandemic.
2. Real-time Data Analytics - The tracking graphs and maps offer opportunities for businesses in the hospitality sector to utilize real-time data analytics to make more informed decisions.
3. Consumer Behavior Tracking - The provided data tracking mechanism enables businesses in the hospitality space to understand and adapt to changing consumer behavior patterns.
Industry Implications
1. Hospitality - The resources and data provided by The Hotels Network are specifically designed to assist businesses in the hospitality industry.
2. Travel - The tracking data can help travel companies identify consumer trends and tailor their offerings to meet changing demands.
3. Data Analytics - The real-time tracking and analytics tools offered by The Hotels Network can benefit businesses in the data analytics industry, providing valuable insights for decision-making.