The Happy Planner, a stationary brand that offers a wide range of customized planners, stickers, and other accessories to help its customers stay organized and plan for their goals, offers a series of limited edition covers that are all designed by Black artists.
All net profits from the series will go towards the NextGen Artist Program, an organization that offers workshops, lectures, mentoring, and professional development support for young artists. Through NextGen's support, artists are equipped with the tools they need to apply for competitive scholarships, present their work, and strive for more opportunities in higher education.
Three different covers comprise the limited edition series, with each one designed by a different artist. Rochelle Porter, Brandy Brown, and Janna Holiday are the three featured artists, who customize their covers with their own inspirational quotes and positive designs.
Black Artist-Supporting Planners
The Happy Planner is Raising Funds for the NextGen Artist Program
Trend Themes
1. Limited Edition Collaborations - Brands can collaborate with underrepresented artists to generate profits for organizations that provide support to their communities.
2. Community-focused Branding - Brands can embrace community-focused and socially responsible branding, creating awareness and funding for social causes.
3. Nextgen Artist Support - Organizations can provide workshops, mentoring, and professional development support to young artists and equip them with the tools to succeed in higher education and beyond.
Industry Implications
1. Stationery - Stationery brands can collaborate with artists and promote social responsibility through their products and marketing initiatives.
2. Arts and Culture - Organizations that support young artists can create more opportunities for underrepresented communities in the arts and culture industry.
3. Social Enterprise - Social enterprises can leverage collaborations with artists and cause-based marketing to drive awareness and funding towards social causes.