Denmark-based graphic design student Thorbjorn Gudnason has captured the mountainous beauty of Val Thorens, France in his 'The Great Expedition' collection. A black and white series, the photos reveal snippets of a freezing cold environment that has been braved time and time again by adventure-seeking troops of dedicated individuals.
The Gudnason images are incredibly detailed. Although set in a challenging region that presents multiple barriers to well-orchestrated photo shoots, the artist has managed to capture highly-detailed footprint snapshots, a choice that fits well with the difficult nature of the climb. Through his depiction of the French venture, Gudnason has demonstrated that it is often the nature of the ascent rather than the mastery of the summit that matters most to alpine treks.
Alpine Trek Photography
'The Great Expedition' Series Tracks a French Expedition
Trend Themes
1. Adventure Photography - Explore the trend of capturing detailed and immersive photographs of adventurous expeditions in challenging environments.
2. Black and White Photography - Discover the trend of using black and white photography to convey a sense of drama and intensity in outdoor and extreme sports photography.
3. Nature of the Ascent - Explore the trend of focusing on the journey and the challenges faced during alpine treks rather than solely on reaching the summit.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can incorporate adventurous and challenging environments in their marketing campaigns, showcasing their products' durability and performance.
2. Travel and Adventure Photography - The travel and adventure photography industry can provide services and resources for individuals and groups embarking on alpine expeditions to capture and document their experiences.
3. Outdoor Gear and Equipment - The outdoor gear and equipment industry can develop innovative products that cater to the specific needs of alpine treks, such as lightweight and durable gear for extreme conditions.