Good vibes and carefree times dominate the Summer 2015 collection from The Good Company, a New York collective with both an infectious energy and youthful spirit.
More than just designing casual attire, The Good Company has created vivacious and authentic brand identity that is instrumental in propelling it forward. The people that wear this NYC-based brand are attracted to the graphic prints and simple silhouettes, yes, but more than that, they identify with the fun, irreverent spirit that accompanies the brand itself.
The brand's latest offerings include graphic T-shirts, basketball shorts, hats, accessories and even a skateboard deck emblazoned with the word 'OK' on the back. The accompanying lookbook features the models showcasing the range at both the theme park and the skate park, natural choices for such a fun collection.
Cheerful Urban Lookbooks
The Good Company has Released Its Latest Summer Lookbook
Trend Themes
1. Youthful Urban Fashion - Opportunity to create a brand identity that is fun, authentic and irreverent that appeals to a young, urban audience.
2. Printed Apparel - Opportunity to create graphic prints on casual attire, particularly t-shirts and shorts, that appeal to a carefree, summery vibe.
3. Skate Culture Fashion - Opportunity to design apparel and accessories that are embraced by the skateboarding community, particularly in urban areas.
Industry Implications
1. Fashion - Designers can incorporate The Good Company's youthful and carefree style in their collections, particularly those targeting a young, urban audience.
2. Sports Apparel - Designers can look to The Good Company's mix of casual and sporty pieces as inspiration for designing athletic clothing that has a fun and vibrant vibe.
3. Skateboarding/streetwear - Skateboarding and streetwear brands can draw inspiration from The Good Company's branding and design aesthetics to appeal to a young, urban audience.