Los Angeles-based advertising photographer Dean Bradshaw grew tired of photographing "serious images of serious heroes." In 'The Golden Years: Part II, Bradshaw takes a break from photographing tough sports guys and professional athletes, instead focusing on the often-forgotten "weekend warrior."
It's no secret that our society is ageist. The elderly barely get a second glance, much less a moment of our time or thoughts. This thoughtful series reminds us of the vitality and spunk in the elderly folks that we're so quick to write off.
The delightful series is amusing, vibrant and, best of all, it shows us that there is life after retirement -- and it doesn't have to be filled with crochet and cats.
Elderly Athlete Photography
Dean Bradshaw Photographs 'The Golden Years' in His Latest Series
Trend Themes
1. Elderly Athlete Photography - Opportunity to showcase the vibrant and active lifestyles of elderly individuals through photography.
2. Challenging Ageism - Opportunity to challenge societal stereotypes and perceptions of elderly individuals in a visually engaging way.
3. Reimaging Retirement - Opportunity to redefine the concept of retirement as a time of vitality, adventure, and fun.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create campaigns that celebrate the active lifestyles of elderly individuals.
2. Photography - Opportunity for photographers to specialize in capturing the energy and vibrancy of elderly athletes.
3. Social Awareness - Opportunity for non-profit organizations and social media platforms to promote a more inclusive and positive narrative around aging and retirement.