The founder of Mantra Films, Inc. Joe Francis is planning to build a chain restaurant under the brand name of "Girls Gone Wild."
"This is going to be about fun, lifestyle, youth, sun. It’s about everything ‘Girls Gone Wild,"’ Francis said. "It’s going to be sexy without being sexual."
It will be a lot of fun alright. I wonder what the waitresses will wear. According to Francis, "There will be no stripping, topless waitresses or filming in the restaurants." Oh gees!! I guess they will be in tight T-shirts and short shorts.
The first two "Girls Gone Wild" restaurants are likely to be open by mid-summer in Cabo San Lucas and Cancun Mexico.
Sexy Branded Eateries
'Girls Gone Wild' Restaurants Open in Mexico
Trend Themes
1. Branded Eateries - The trend of branded eateries offers the opportunity to create immersive experiences through innovative themes and concepts that align with customers' interests.
2. Entertainment-themed Restaurants - Creating entertainment-themed restaurants, no matter how wild, without the need for adult content presents an opportunity for entrepreneurs to tap into the experiential dining market.
3. Youthful Lifestyle-driven Food Chains - Developing youth-centric, lifestyle-driven food chains based on popular subcultures can serve as a disruptive innovation opportunity for Restaurants to engage millennial and Gen Z consumers in meaningful ways.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on this trend by developing immersive dining experiences that resonate with customers and keep them coming back for more.
2. Hospitality - Entertainment-themed restaurants offer a new experiential angle for the hospitality industry, creating opportunities for innovative brand experiences that go beyond traditional dining options.
3. Marketing and Advertising - Marketing and advertising agencies can serve as innovation partners to Food and Beverage and Hospitality industries in developing and executing immersive brand experiences for consumers.