Trend Hunter spoke with Jessica Oliver, the Chair/Founder of The Frocktail Party, to learn more about the silent fashion auction. The Arcadian Loft was packed with people who love products from brands like Marciano, Hudson’s Bay, French Connection and many more. They all came to bid on items they liked and some even donated to enter the ‘Swag Suite.’ In this designated area, participants got to fill a bag full of great health and beauty supplies from makeup and skin care products to special coupons for spa treatments.
The greatest part about this fun-filled event is that 100 percent of the proceeds will go directly to juvenile diabetes research. The team behind the event is so passionate about this great cause and it is so inspiring because they were able to do something life-changing with their love for fashion.
Charitable Fashion Auctions
The Frocktail Party Brought Designer Items and a Great Cause Together
Trend Themes
1. Charitable Fashion Auctions - Fashion auction events where the proceeds are donated to different charitable causes, creating a unique experience for fashion enthusiasts and philanthropists.
2. Silent Auctions - Designers and retailers participating by donating fashion items for auction at charitable events, benefiting both parties by raising funds and brand awareness.
3. Cause-driven Consumerism - Consumers are prioritizing purchases that benefit a charitable cause, creating an opportunity for fashion brands to align with social responsibility values.
Industry Implications
1. Fashion and Retail - Fashion brands can use charitable auctions to promote brand awareness and align with social responsibility values while also contributing to a cause.
2. Non-profit and Charitable Organizations - Non-profit organizations like juvenile diabetes research can benefit from the proceeds of charitable auctions while also creating a unique and exciting experience for supporters.
3. Cosmetics and Beauty - Beauty suppliers can donate products to be included in swag bags or prizes, creating a mutually beneficial partnership with fashion and charitable auctions that increases brand exposure.