The Face Magazine, a style glossy out of England, shut down in 2004. But despite economic conditions, the magazine seems to be making a return.
‘The Face’ had a solid 24-year run before closing, so style lovers everywhere are thrilled with their comeback. While nothing is set in stone, it’s nice to see that recessions don’t hold back some magazines.
Implications - The revival of The Face is a direct example of the power of consumers and WOM. Though cult followings do not always result in financial figures or other strong numbers, there is an infinite amount of value in gaining a loyal following. In this particular case, The Face was brought back to business out of sheer consumer demand.
Classic Magazine Revivals
'The Face' Relaunches After 5-Year Absence
Trend Themes
1. Magazine Revivals - The revival of popular magazines indicates a demand for print media and opportunities for advertisers to reach captive audiences.
2. Cult Followings - Building a cult following can be a powerful marketing tool, with loyal customers likely to advocate for a brand and help drive sales.
3. Consumer Demand - Responding to consumer demand can be a valuable strategy for businesses, as it shows a willingness to listen to customers and meet their needs.
Industry Implications
1. Publishing - The revival of print magazines presents opportunities for publishers, particularly those catering to niche audiences, to tap into loyal readerships.
2. Advertising - Magazine revivals and cult followings offer opportunities for advertisers to reach captive audiences and build brand recognition over time.
3. Media - The power of consumer demand in driving magazine revivals highlights the importance of listening to and engaging with audiences in the media industry.