The Electric Bike Shop, a UK-based retailer of electric bikes and accessories, has recently expanded its portfolio of brands by adding Niner, a US-based off road bike specialist. Niner was established in 2005 and is known for its innovative and high-quality mountain bikes available in a variety of sizes and configurations. Particularly, the brand is known for offering larger bikes for taller riders.
The Electric Bike Shop will offer two models from Niner’s e9 series, the WFO e9 and RIP e9, which feature aluminum frames, Bosch motors, and different suspension and geometry options. Niner and Vaast, another US bike brand under the same parent company, have been dealing directly with dealers in the UK since November last year, after parting ways with its former distributor ZyroFisher.
British Bike Retailers
The Electric Bike Shop is Including Niner in its Portfolio of Brands
Trend Themes
1. Expanding Electric Bike Brands - Retailers are expanding their e-bike offerings, creating opportunities for innovative and high-quality products such as Niner's e9 series.
2. Specialized Bikes for Taller Riders - Niner's e9 series offers larger bikes for taller riders, demonstrating a trend towards creating specialized products that cater to specific needs and preferences.
3. Us-based Bike Brands Entering UK Market - Niner and Vaast, two US-based bike brands, have been directly dealing with dealers in the UK, indicating a trend of expanding into new markets and disrupting established distribution networks.
Industry Implications
1. Electric Bicycle Retail - Expanding offerings through innovative brands such as Niner's e9 series can help retailers stay ahead of competition in a growing industry.
2. Mountain Bike Manufacturing - The demand for specialized bikes such as Niner's e9 series offers an opportunity for manufacturers to cater to specific market niches and disrupt traditional bike sizes and configurations.
3. Bike Distribution Networks - Direct dealer agreements between US-based bike brands and UK retailers show a trend of businesses disrupting established distribution networks by cutting out intermediaries and building direct relationships.