If there was ever a time for activewear to be worn on a daily basis, it would be the summer as The Edit Alessandra Ambrosio editorial shows. Casual yet chic and perfect for a range of activities, these looks are be worn on the beach or even in the city. At least, the ones that don't have blantant bathing suits in use.
Shot by photographer David Bellemere, The Edit Alessandra Ambrosio editorial was styled by Tracy Taylor. The latter pulled pieces from the likes of Alexander Wang, 3.1 Phillip Lim and Rag & Bone for the photoshoot. With an athletic ponytail and bronzed cheeks, the Victoria’s Secret Angel is a stunner. She says, "I used to be 100% comfortable on lingerie shoots – then I had a child, and it was more of a mental shift than anything else."
Sporty Beach Fashion
The Edit Alessandra Ambrosio Editorial Introduces Summery Activewear
Trend Themes
1. Activewear as Everyday Fashion - The increasing popularity of activewear as fashionable everyday wear opens up opportunities for brands to create versatile and stylish athletic clothing lines.
2. Beach-to-city Fashion - The rise of beach-to-city fashion where outfits can seamlessly transition from the beach to urban settings presents an opportunity for brands to design multifunctional clothing for summer activities.
3. Athletic-inspired Beauty - The trend of athletic-inspired beauty, as seen in this editorial with the athletic ponytail and bronzed cheeks, creates new opportunities for beauty brands to create products and looks that cater to active individuals.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of the rising trend of activewear by offering a curated selection of stylish and functional athletic clothing for everyday wear.
2. Outdoor Equipment - With the growth of beach-to-city fashion, outdoor equipment brands have the opportunity to design and market versatile products that cater to the needs of individuals engaging in summer activities.
3. Beauty and Cosmetics - Beauty and cosmetics companies can tap into the trend of athletic-inspired beauty by developing makeup and skincare products that are specifically designed for active people, providing long-lasting and sweat-proof solutions.