To incentivize its customers to make more frequent purchases, The Dubai Mall joined forces with Emirates Skywards to launch a unique loyalty program that allows shoppers to earn Skywards Miles.
Shoppers can accumulate points by scanning any receipt worth AED 100 or more from a purchase they made at The Dubai Mall, which can include any store purchase, leisure attraction, or dining outlet. The loyalty program is broken down into four tiers: Blue, Silver, Gold, and Platinum. Each tier grants shoppers an increasing number of Skywards Miles, which they can apply to flights, travel upgrades, hotel accommodation, and even shopping trips and excursions while they're away.
Shoppers can join The Dubai Mall Rewards Program by downloading the mall's app and registering.
Travel-Focused Reward Programs
The Dubai Mall Partnered with Emirates Skywards to Benefit Shoppers
Trend Themes
1. Omnichannel Reward Programs - Introduce loyalty programs that incentivize customers to purchase across multiple channels, such as in-store, online, and through the app.
2. Personalized Reward Programs - Develop loyalty programs that offer tailored rewards based on individual shopping behaviors to increase engagement and drive repeat purchases.
3. Green Reward Programs - Introduce loyalty programs that reward customers for making eco-friendly purchases, such as using reusable bags or choosing sustainable products.
Industry Implications
1. Retail - Implement loyalty programs that encourage shoppers to make more frequent purchases and provide the convenience of online shopping with in-store pickup.
2. Travel - Partner with airlines or hotel chains to offer travel-related rewards in addition to normal loyalty program benefits.
3. Hospitality - Create loyalty programs that reward guests for repeat stays, encourage upsells, and drive bookings through direct channels.