The Drop Store is a conceptual range of products that brings attention to the value of water, and what ordinary products might look like in a water-scarce future. Small portions, high prices and products made with discolored water are features of these products, and pure water is positioned as a luxury item. With clean graphics and bold colors, these products and their messaging speak to younger generations driven to make change.
This range of conceptual supermarket products was created by design agency Publicis Groupe Benelux to coincide with the UN Water Conference 2023. Commissioned through an initiative by the Netherlands' Department Ministry of Foreign Affairs, the Drop Store drives home the implications of billions of people living without safe drinking water.
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Trend Themes
1. Water-scarce Products - Creating products that address the need for water-saving or waterless alternatives.
2. Water as a Luxury - Emphasizing the scarcity of water and positioning pure water as a luxury item.
3. Sustainable Packaging - Designing products that use eco-friendly and sustainable packaging materials to reduce waste.
Industry Implications
1. Consumer Goods - As people become more aware of water scarcity, companies can create products that help them conserve and better manage water usage.
2. Beauty and Personal Care - Beauty and personal care brands can explore waterless or water-saving product lines as well sustainable packaging solutions.
3. Food and Beverage - Food and beverage companies can consider reducing their water consumption in their production processes and sourcing ingredients that require less water.