The David Yurman Fall 2010 campaign features supermodel Kate Moss and all of her fabulous glory. The campaign was shot by fashion photographer Peter Lindbergh in the French isle of St. Barth's.
Behind-the-scenes photos were taken by street style blogger Garance Doré, while David Yurman himself answered some questions on the new line. He stated, "There are no rules [to jewelry]. Women that are more creative in their dress have more opportunity to play with our jewelry and its versatility."
David and his son Evan Yurman are masters of their craft and the backdrop of the David Yurman Fall 2010 line, as well as the use of fashion icon Kate Moss, resonates with the beauty of their creations.
Supermodel Jewelry Spreads
The David Yurman Fall 2010 Campaign Features Supermodel Kate Moss
Trend Themes
1. Supermodel Jewelry Trends - Supermodels are becoming the face of jewelry collections and campaigns, expanding the reach of high-end jewelry brands.
2. Fashion Photography Trends - Fashion photography is becoming an integral part of jewelry campaigns to capture the essence of the brand.
3. Creative Jewelry Usage Trends - Consumers are exploring more creative ways to wear jewelry accessories.
Industry Implications
1. Luxury Jewelry Industry - High-end jewelry brands are partnering with fashion icons and photographers to create unique collections and campaigns.
2. Fashion Retail Industry - Fashion retailers can incorporate high-end jewelry collections and campaigns into their stores to attract fashion-forward consumers.
3. Photography Industry - Fashion photography is becoming a pivotal component to elevate the brand image of high-end jewelry companies.