'Tis the season to let loose and have fun; the latest issue of The Daily Summer is inspiring just that type of attitude with a fun photoshoot. It embraces the swinging sixties with colorful outfits designed by Jeremy Scott. From midriff-baring shirts and short shorts to pouffy skirts and psychedelic boots, the looks are at once sexy, stylish and playful.
Starring Victoria’s Secret Angel Stella Maxwell, The Daily Summer was shot by photographer Giampaolo Sgura. The fashion designer styled the photoshoot himself, which is only appropriate. The looks were perfected with a teased beehive, bold cat eye an nude lips. They were captured both in a retro diner and in studio against a white backdrop to really let the designs stand out.
Vibrant '60s Fashion
The Daily Summer Features Stella Maxwell in Jeremy Scott Designs
Trend Themes
1. Swinging 60s Fashion - There is an opportunity for fashion retailers to revisit the fun and flirtatious looks of the 60s and introduce them to a new generation of consumers.
2. Bold Beauty Looks - Beauty companies can explore the vibrant makeup styles of the 60s and offer bold, retro-inspired products that appeal to a younger demographic.
3. Creative Collaborations - Brands can form partnerships with designers and photographers to create playful, memorable campaigns that celebrate retro fashion and beauty trends.
Industry Implications
1. Fashion - This photoshoot showcases an opportunity for fashion retailers to draw inspiration from the 60s and create retro-inspired clothing lines and collections.
2. Beauty - There is potential for beauty companies to explore 60s-inspired makeup and beauty trends and develop bold, playful products for consumers.
3. Photography - This photoshoot demonstrates how collaboration between fashion designers and photographers can create fun, memorable campaigns that celebrate retro fashion and beauty.