City-Slicker Editorials

Karlie Kloss and Lily Donaldson Deliver 'The Daily News' in Vogue

The editorial ‘The Daily News’ in Vogue showcases moving day-time looks. Vogue US is known for their penchant for studio-shot editorials with jumping models, and it looks like ‘The Daily News’ fills that void for the November 2009 issue.

Supermodels Karlie Kloss and Lily Donaldson have a little spring in their step for famed fashion photographer Patrick Demarchelier. Meanwhile, stylist Marie-Amélie Sauvé dresses Kloss and Donaldson in city-friendly outfits from Donna Karan, Prada, Marni, Celine, Ralph Lauren, Louis Vuitton and Chloe.
Trend Themes
1. Moving Day-time Looks - Opportunity for fashion retailers to create collections inspired by city-friendly outfits suitable for day-time wear.
2. Studio-shot Editorials - Potential for fashion magazines to focus on capturing dynamic and visually appealing studio-shot editorials featuring models showcasing the latest fashion trends.
3. Jumping Models - Opportunity for fashion photographers to experiment with capturing models in mid-jump poses to create captivating and energetic editorial photographs.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the trend of city-friendly day-time looks by offering collections inspired by the showcased outfits in the editorial.
2. Fashion Magazines - Fashion magazines can leverage the trend of studio-shot editorials to captivate readers with visually stunning fashion spreads that highlight the latest trends.
3. Fashion Photography - Fashion photographers can embrace the trend of capturing jumping models in their work, adding a dynamic and energetic element to their editorial photographs.

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