'The Contortionist' is a unique display of fashion, movement and freedom. The shoot made the cover of a special issue of Victoire Magazine, Brussels (Belgium) and it shows a model twisting and bending her body into different shapes as she wears the stylish items from the collection.
As a result, the shoot shows the durability, flexibility and great quality of the items she's wearing. When most women go shopping they want to look good and feel comfortable. Wearing a pair of dress pants that limit your ability to run for the train doesn't cut it anymore. You don't want to tear your clothes every time you move a bit out of your space bubble.
This advertising strategy is so clever. It displays all the beautiful items of the collection while proving -- thanks to 'The Contortionist' -- the garments can withstand the movements of an active woman.
Modelling Contortionist Editorials
'The Contortionist' Demonstrates the Flexibility of Fashion
Trend Themes
1. Fashion Contortionism - Brands can explore innovative designs and materials that allow for flexibility and movement in fashion, catering to the needs of active women.
2. Durability and Flexibility - There is an opportunity for brands to market their clothing as durable and flexible, highlighting the quality and functionality of their products.
3. Fashion Advertising - Fashion brands can use unique and visually striking advertising strategies, such as contortionist editorials, to showcase their collections in a memorable and engaging way.
Industry Implications
1. Fashion - Fashion brands can incorporate contortionism-inspired designs and materials into their collections, targeting the market of active women.
2. Marketing and Advertising - Marketers can explore creative and unique advertising strategies, like contortionist editorials, to grab the attention of consumers and promote fashion brands.
3. Fitness and Activewear - The fitness and activewear industry can collaborate with fashion brands to create clothing that combines style, durability, and flexibility, meeting the needs of active individuals.