Just in time for the back-to-school season, Stitch Fix announced the launch of a new exclusive brand that is dedicated to serving tweens -- The Commons. The new offering comes after observing a 45% increase in client requests for products that serve the tween age demographic in 2019. Its newest collection was crafted better to meet the needs of tweens and parents alike.
The Commons will feature 150 new pieces that range from graphic tees in neutral tones to collegiate-inspired pieces. According to the brand, "this launch provides parents a more convenient back-to-school shopping experience, while empowering tweens to hone their own style."
Parents can head to Stitch Fix Kids to start shopping for their children. They will fill out a style profile with their tween and choose a date to receive the items. Each 'Fix' will include ten items with shipping, returns, and exchanges being cost-free. The Commons collection ranges in price from $16 - $44 for apparel, sets, and outerwear.
Tween Exclusive Apparel Brands
Stitch Fix Debuted the Tween-Specific 'The Commons' Collection
Trend Themes
1. Tweens-specific Fashion - The launch of The Commons by Stitch Fix demonstrates the growing trend of apparel brands creating fashion lines exclusively for tweens.
2. Customized Apparel for Tweens - Stitch Fix presents an opportunity for apparel brands to innovate by offering customized fashion for tweens based on their parents' style profiles.
3. Online Shopping for Tweens - The success of Stitch Fix's The Commons highlights the trend of parents preferring the convenience of online shopping for their tweens' apparel needs.
Industry Implications
1. Apparel/e-commerce - There is an opportunity for apparel and e-commerce industries to tap into the growing tween market by creating lines or platforms dedicated to them.
2. Retail - Retail companies can innovate by offering personalized styling services for tweens, like Stitch Fix's Fix program, to cater to the growing demand for tween-exclusive fashion.
3. Marketing - Marketing agencies can develop strategies to reach out to parents and tweens more effectively, utilizing social media platforms and targeted advertising, to capitalize on the growing trend of tweens-specific fashion.