The Class' Fall 2009 lookbook shows off some of autumn's hottest menswear fashions, and it uses an argyle sweater-clad model against an argyle background to kick off the spread. These matchy-matchy sensibilities are continued throughout the lookbook, with three-piece vested suits making their presence known.
Check out more images of The Class Fall 2009 lookbook above, and keep clicking for more matching and pattern-loving features.
Implications - "Geek chic" is a desirable aesthetic choice amongst youth consumers. The "geek" represents the marginalized yet hyper-intelligent persona; this character type has become popular as a result of a subversion of the "jock" character type. Brands should consider ways in which they can position themselves as intelligent.
Pattern-Matching Lookbooks
The Class Fall 2009 Campaign Showcases Hot Autumn Menswear
Trend Themes
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Pattern-matching Aesthetic — Brands can explore the trend of using pattern-matching sensibilities in product designs and marketing campaigns.
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Intelligent Branding — Brands can capitalize on the popularity of the 'geek chic' subculture by positioning themselves as intelligent and offering products that cater to this aesthetic.
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Youth Consumer Preferences — Brands can pay attention to the preferences of youth consumers in terms of style trends in order to update and tailor their products and marketing strategies accordingly.
Industry Implications
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Fashion Industry — Fashion brands can incorporate pattern-matching aesthetics and 'geek chic' designs into their collections to appeal to the youth market's preferences.
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Marketing and Advertising Industry — Marketers and advertisers can leverage the trend of 'geek chic' by creating campaigns that position their brand and products as intelligent and/or cater to this aesthetic.
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Tech Industry — The tech industry can explore the 'geek chic' trend by offering stylish and functional products that appeal to youth consumers who value both aesthetics and intelligence in their gadgets.