Luisa Via Roma Magazine's 'The Clash' editorial is aggressive, fashionable and athletic at once. The jousting women prod at one another with sharp swords as they tote high end handbags, an dream-like production that could only come from the LVR brand.
The Clash incorporates the Italian designs of Roberto Cavalli and Salvatore Ferragamo, a choice that is hardly surprising given Roma's European roots. These were however mixed with the North American lines of Stella McCartney and Alexander McQueen, giving way to an international fashion cocktail.
Confraternita della Spada's chic helmets brought the posh fighting theme to life. Strict leather jackets mixed with elbow-length gloves, elongated capes and animal print patterns are just what one would hope to find in a couture fight like this one.
Posh Jousting Displays
LVR Magazine's 'The Clash' is Athletic, Fashionable and Aggressive
Trend Themes
1. Aggressive Fashion - Disruptive innovation opportunity: Combining edgy fashion with aggressive aesthetics to create a new niche market for bold and daring consumers.
2. International Fashion Cocktail - Disruptive innovation opportunity: Blending diverse fashion brands from different regions creates opportunities for collaborations and unique fashion expressions.
3. Couture Fighting - Disruptive innovation opportunity: Exploring the intersection of high-end fashion and unconventional sports to create immersive experiences and new product lines.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity: Introducing unconventional elements into high-end fashion to cater to adventurous and avant-garde clientele.
2. Sportswear - Disruptive innovation opportunity: Designing athletic apparel that combines functionality with high-fashion elements, targeting consumers interested in unique workout experiences.
3. Event Production - Disruptive innovation opportunity: Creating immersive and theatrical events that blend fashion, sports, and entertainment to captivate audiences and create memorable experiences.