The Centre for Ageing Better has launched a new Employer Pledge for businesses and organizations that want to address skill issues, tackle labor shortages, and maximize the potential of older workers. Nearly half (45%) of UK individuals 50 and older believe employers have an unfavorable perception of them relative to younger coworkers or job seekers. In order to combat ageism in the workplace, the new pledge requires employers to commit to one year of action to improve recruitment and retention rates for older workers.
"The labour market is changing and employers are facing huge challenges with skills and labour shortages and near-record vacancy rates. Workers in their 50s and 60s are key to filling these gaps - now, more than ever, the older workforce is the workforce," said Dr. Carole Easton, Chief Executive at the Centre for Ageing Better.
Ageism-Focused Work Pledges
The Centre for Ageing Better Debuts an Age-Friendly Employer Pledge
Trend Themes
1. Age-friendly Employer Pledges - Offering age-friendly employer pledges is a growing trend as more businesses recognize the value of older workers and seek to combat ageism in the workplace.
2. Recruitment and Retention of Older Workers - Recruiting and retaining older workers is a trend that businesses must leverage as they seek to address skill issues, tackle labour shortages, and meet the needs of the changing workforce.
3. Combatting Ageism - Combatting ageism in the workplace is a trend that can lead to a more diverse and inclusive workforce and innovation as older workers bring unique skills and expertise.
Industry Implications
1. Human Resources - The Human Resources industry should adopt strategies for recruiting, training, and retaining older workers to maximize their potential and the value they bring.
2. Employment Agencies - Employment Agencies should assist their clients in addressing ageism, recruiting older workers, and promoting inclusive policies.
3. Diversity and Inclusion - The Diversity and Inclusion industry should incorporate ageism-fighting policies into their strategies and focus on creating a more multigenerational workforce.