School can sometimes mean detentions and study hall, but The Cause and Effect editorial makes all of that seem so insignificant with its dapper fashion and too cool attitude.
Featuring models Tino, Steff, Jouri Pieter and Felix with photography by Jockum Klenell, the photo shoot takes place on school grounds as the boys stare broodily at the camera. The adolescent angst they emit is contrasted with a clean preppy look characterized by blazers, ties and cardigans styled by Sophie Pillen. One photo shows the five models standing atop desks in a classroom while wearing their dapper ensembles; a rebellious yet preppy image which sums up the whole feel of the editorial.
Relive your youth once again - though in a more fashionable way, with The Cause and Effect series.
Preppy School Boy Fashion
The Cause and Effect Editorial is Dapper with a Bit of Rebellion
Trend Themes
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Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate augmented reality (AR) technology into online fashion platforms to enable virtual try-on experiences for customers.
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3. Photography - Disruptive innovation opportunity: Develop a photography app or platform that focuses on capturing unique and rebellious fashion editorials, appealing to the younger demographic.