Everyone has heard of the widely popular "Boyfriend Jean" but what about the "Boyfriend Shirt"? That’s right ladies, it’s time to get out of your boyfriend's pants (get your mind out of the gutter) and get into his shirts!
Top designers such as Stella McCartney, Vince, Joie and peers have decided that the masculine look for ladies is here to stay and wildly successful retail stores like American Apparel agree.
The Gods of fashion have created a twist on your average button-up: Adam and Eve have become a single fashion force in the form of the "Boyfriend Shirt". This trend takes the masculine side of a shirt and the feminine features of a dress and combines them. Take an average Oxford and play around with shape, colour, texture and accessories. Belting an oversized shirt is a sure way to make it chic and a plaid collared shirt gives you an effortlessly cool look.
This look is all about being easy; it’s easy to throw on, it’s easy on the eyes and it’s even easier on your wallet.
Photo References: FashionIsSpinach | YannySideUp | IAmFashion | American Apparel | FanFire
The Boyfriend Shirt
Masculine Shirt Meets Feminine Dress
Trend Themes
1. Boyfriend Shirt Trend - There is an emerging trend of women wearing oversized, masculine-style shirts that combine masculine features with feminine touches, creating a chic and effortless look.
2. Belting Oversized Shirts - Belting oversized shirts is a popular styling technique that adds a touch of sophistication and creates a more flattering silhouette.
3. Plaid Collared Shirts - Wearing plaid collared shirts is a fashionable way to achieve an effortlessly cool and laid-back look.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the boyfriend shirt trend by offering a wide range of oversized, masculine-style shirts with various colors, patterns, and accessories for customers to choose from.
2. Accessories - There is a growing market for accessories that complement the boyfriend shirt trend, such as stylish belts and statement necklaces that can be used to enhance the overall look.
3. Textile and Material Manufacturing - Manufacturers can explore innovative textiles and materials to create boyfriend shirts that are not only comfortable but also have unique textures and colors, catering to the demand for more diverse options.