What do you get when you mix rock star fashions with a classic shoe line? You get John Varvatos and Converse's The Bowery, a capsule of limited edition, ass-kickin' sneakers.
Made out of black leather, and coming in four different styles, The Bowery selection are definitely something to be coveted. According to HypeBeast, they feature “studs, metal ball-bearings, woven leather and fold-down designs all incorporated into the upper.â€
Implications - Youth consumers are attracted to items that are exclusive or limited edition. This stems from a desire to be part of something with only a small group, which makes consumers feel unique and prestigious. Companies should create a line of products that are exclusive.
Relaunched Rock Star Sneaks
The Bowery Brings Together Converse & John Varvatos (UPDATE)
Trend Themes
1. Youth-driven Exclusivity - Companies should create a line of products that are exclusive to appeal to youth consumers' desire for limited edition items.
2. Rock Star Fashion - Rock star-inspired fashion collaborations offer opportunities for innovative designs and unique branding.
3. Mixed Materials - Incorporating a variety of materials into product designs can create visually striking and desirable pieces.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of youth-driven exclusivity and rock star-inspired fashion collaborations.
2. Footwear - Footwear brands can explore opportunities in creating limited edition sneakers with unique designs and mixed materials.
3. Youth Lifestyle - Companies catering to the youth lifestyle market can leverage the appeal of exclusive fashion collaborations with rock star influences.