'The Best Thing II' is a fashion editorial that is lensed for style publication The Ones 2 Watch. Photographer Tiffany Nicholson captures the image series and collaborates with stylist Haley Loewenthal who opts for a wardrobe of modern and youthful staples. Chronicling various hipster archetypes like the "cool kid" or "the daydreamer," this editorial features fashions by Timo Weiland, adidas and Fay Andrada among other names.
Hair and makeup for this editorial are courtesy of David Cruz and Amanda Wilson who create men's and women's looks that range from formal to quirky. While some of the editorial's female models sport elegant up-dos, others don a wet-haired and tangled look. Starring models Lucas Ucedo, Robert Spencer, Emma Harris and others, The Best Thing II presents a playful wardrobe inspiration for summer.
Hipster Archetype Editorials
The Ones 2 Watch 'The Best Thing II' Photo Series is Vivid and Fun
Trend Themes
1. Hipster Archetype Fashion - Exploring different hipster subcultures and styles, design innovative fashion styles that cater to the modern and youthful audience.
2. Vivid and Fun Photo Editorials - Optimizing the power of high quality photography and inventive styles, create captivating photo editorials that highlight uniqueness and fun.
3. Formal to Quirky Makeup Styles - Push the boundaries of traditional makeup styles and provide a range that is both formal and quirky.
Industry Implications
1. Fashion - Fashion brands can create new collections that cater to the playful yet unique styles of the hipster subcultures.
2. Photography - Photography businesses can leverage the current trend for capturing vivid images to create and showcase high-quality photo editorials.
3. Comestic Industry - Cosmetic brands can innovate and build a range of makeup styles that cater to both formal and quirky needs of the market.