'Eyeleos,' the compassion-driven eyewear company that seeks to create a kinder world through charitable business practices, has unveiled 'The Bertha' and 'The Liu,' two metal frames for glasses. These items are the first new product launch since the inception of Eyeleos late last year. In continuing the brand's founding charity initiative, 10% of the proceeds gained from the sale of these frames will be donated to charities around the world selected by the retailer.
The Bertha is a chic, thin, round frame that conveys a minimalist, modern look. The Bertha makes a pair of blue-light, prescription, or even sunglasses, less intrusive to the wearer's style. The Liu on the other hand has a thicker, 1970s-inspired frame with a straight top and an additional nose bridge to deliver a much bolder statement that draws attention to the eyewear it is paired with.
Charity-Supporting Eyewear Collections
Eyeleos Debuted 'The Bertha' and 'The Liu' Metal Frames
Trend Themes
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2. Charity-focused Business - Opportunity for companies to integrate charitable donations into their business models, increasing customer trust and loyalty.
3. Minimalist and Bold Eyewear - Opportunity for eyewear brands to offer sleek, modern designs along with retro-inspired, attention-grabbing frames.
Industry Implications
1. Eyewear - Opportunity for eyewear companies to integrate socially responsible initiatives and unique frame designs to stand out in a crowded market.
2. Fashion - Opportunity for fashion brands to incorporate charitable donations into their business models and implementation of innovative eyewear design elements.
3. Nonprofit - Opportunity for nonprofits, social enterprises, and charities to partner with eyewear brands to leverage their customer bases and increase donations through collaborations.