Richard Branson is always in the midst of creating something or another and the B Team is one way that he hopes to create businesses that work better, as the organization puts it. Behind the B Team is also Jochen Zeitz, the Chairman of Puma and the CEO, Derek Handley.
The way that it works is through a realm of challenges that get direct action through a B Team business leader in order to focus not simply on profit but also on the triple bottom line, that is, on social and environmental goals as a whole.
Contact Information
The B Team website
B Team on Facebook
B Team on Twitter
B Team on Linked In
Bettering Business Plans
The B Team is an Initiative Led by Richard Branson
Trend Themes
1. Triple Bottom Line - Opportunity to create businesses that prioritize social and environmental goals alongside profit.
2. Direct Action Challenges - Opportunity to implement proactive measures through challenges addressed by B Team business leaders.
3. Social and Environmental Goals - Opportunity to develop businesses focusing on achieving positive social and environmental outcomes.
Industry Implications
1. Sustainable Business - Opportunity for businesses to adopt sustainable practices and incorporate environmental responsibilities into their operations.
2. Social Enterprise - Opportunity to create businesses with a social impact at their core, addressing social issues while generating profits.
3. Corporate Social Responsibility - Opportunity for businesses to align their strategies and operations with ethical and socially responsible practices.