The Awful Box is a new type of subscription box that is incredibly self-aware. The box contains seven unique novelty items that the people behind it guarantee you won't be able to find elsewhere. That's a pretty bold claim, but then again, how many stores really stock hand-milked honey obtained from a single bee that was raised on an organic farm? The box also contains mud flaps for carry-on luggage and matches that are certified as zero-emissions.
Although the items in the Awful Box are all unique and hand-crafted, the box itself is meant to be a joke. The creators want to poke fun at all the subscription box companies out there that take themselves too seriously. The Awful Box is currently seeking funding on Kickstarter with a goal of raising $20,000.
Ridiculously Artisanal Subscription Boxes
The Awful Box Contains One-of-a-kind Novelty Items
Trend Themes
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3. Novelty Items - The demand for one-of-a-kind and hard-to-find novelty items offers opportunities for small-scale artisans to create unique products with a captive audience.
Industry Implications
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2. Subscription Retail - The subscription-based retail industry is booming, giving entrepreneurs the opportunity to tap into a captive audience with unique and personalized products.
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