An online contest organized by ETA, a UK-based insurance company, is offering a gold-plated bicycle as a prize to mark the Green Transport Week.
To enter the contest, you have to be at least eighteen years old and live in the UK. The contest will end on October 21st and a random draw will determine the winner.
The $18,750 bike comes with a security guard! I don't know how they are going to organize that feature, but it's a great way to attract women who like men in uniforms!
Prizes That Include Security Guards
24K Gold Plated Bicycles
Trend Themes
1. Online Contests - Creating online contests with unique prizes can attract attention and engage a wider audience.
2. Luxury Prizes - Offering luxurious prizes that go beyond traditional rewards can generate excitement and enhance brand image.
3. Green Transport Initiatives - Promoting green transport initiatives through contests and incentives can raise awareness and encourage sustainable choices.
Industry Implications
1. Insurance - Insurance companies can leverage online contests to engage customers and promote their services.
2. Bicycle Manufacturing - Bicycle manufacturers can explore partnerships or sponsorships with insurance companies to create unique prize offerings.
3. Sustainable Transportation - Businesses in the sustainable transportation industry can collaborate with insurance companies and leverage contests to promote green alternatives.