While Thanksgiving may look different this year with families celebrating apart, Blue Moon and Binging with Babish are helping first-time cooks create their own turkey dinner with a new Thanksgiving cook-a-long.
Blue Moon is support fans for this year's unconventional Thanksgiving alongside chef Andrew Rea and fellow chef Sohla El-Waylly, from the popular YouTube show, Binging with Babish. On November 19th, 2020, fans can tune into the live 2-hour Thanksgiving special on Andrew’s YouTube channel Babish Culinary Universe, to learn tips and tricks from the expert chefs on how to create a delicious Thanksgiving meal.
The cook-a-long will take viewers step-by-step in creating a Southwestern Spatchcock Turkey, Elote Spoon Bread with Chili & Lime, Blue Moon Caramel Orange Cake, and Queso Broccoli Casserole. Fans can find more information (including an ingredient list) online.
Branded Festive Cooking Shows
Blue Moon x Binging with Babish Partner for Thanksgiving Cook-A-Long
Trend Themes
1. Branded Festive Cooking Shows - Collaborations between brands and popular cooking shows for festive cooking tutorials during special occasions like Thanksgiving have the potential to engage and educate a wide audience.
2. Virtual Cook-a-longs - Live virtual cook-a-longs with expert chefs on platforms like YouTube offer an interactive and immersive cooking experience for viewers, creating opportunities for brand partnerships.
3. Creative Thanksgiving Recipes - Innovative and unique Thanksgiving recipes, such as Southwestern Spatchcock Turkey and Blue Moon Caramel Orange Cake, can inspire new cooking trends and product usage.
Industry Implications
1. Food and Beverage - Food and beverage brands can collaborate with popular cooking shows to showcase their products and inspire consumers with creative recipes.
2. Media and Entertainment - Media and entertainment companies can leverage popular cooking shows to create engaging and educational content for viewers during festive seasons.
3. Ecommerce - eCommerce platforms and online retailers can promote ingredients and kitchen tools associated with festive recipes and partner with cooking shows for increased sales and brand awareness.