The Pei Wei Thai Donuts have been created by the brand as a new dessert that will offer consumers with a flavorful and familiar treat to enjoy with their meal. The donuts are made-to-order and tossed in a signature Saigon cinnamon and cane sugar topping that's paired with a condensed milk dipping sauce. This helps to merge a familiar dessert variety with Asian-inspired ingredients for a hybrid treat that will be enjoyed by consumers of various demographics.
The Pei Wei Thai Donuts can also be enjoyed free of charge by simply signing up for the My Wei Rewards program. The donuts have been launched alongside the new Miso Side Salad and Signature Chicken Lettuce Wraps.
Asian-Inspired Dessert Donuts
The New Pei Wei Thai Donuts are Freshly Made-to-Order
Trend Themes
1. Asian-inspired Desserts - Opportunity to create more Asian-inspired desserts that merge familiar ingredients with innovative flavors and presentations.
2. Made-to-order Treats - Disruptive innovation opportunity for customizable and freshly made desserts that cater to individual preferences.
3. Hybrid Dessert Varieties - Creating fusion desserts that combine different culinary traditions and ingredients for a unique and appealing treat.
Industry Implications
1. Restaurant Industry - Restaurants can explore incorporating Asian-inspired dessert options into their menus to attract a wider range of customers.
2. Food and Beverage Industry - Food and beverage companies can develop and market Asian-inspired dessert products to cater to consumer demand for new and innovative treats.
3. Hospitality Industry - Hotels, resorts, and other hospitality businesses can offer Asian-inspired dessert options as a unique amenity to enhance guest experiences and differentiate themselves from competitors.