TH true Milk, a dairy brand in Vietnam, recently expanded its portfolio with the introduction of the new TH true MILK LIGHT MEAL -- a combination of milk and plant-based ingredients such as macadamia nuts, granular oats, and walnuts. The new beverage leverages SIG's drinksplus technology that enables the brand to combine dairy with these unique ingredients. The TH true MILK LIGHT MEAL beverage contains up to 10% particulate content, with bites that can be up to 6mm in length.
Kha Vo, the Marketing and Business Development Manager at SIG Vietnam, commented on the development of the new product. He stated: "TH true MILK has placed its trust in our drinksplus technology and working together with our team has been able to launch a brand-new snack drink in Vietnam."
Snack-Like Milk Beverages
TH true MILK Recently Launched a New Snack Beverage in Vietnam
Trend Themes
1. Snack Beverages with Unique Ingredients - There is an opportunity for other dairy brands to use SIG's drinksplus technology to combine dairy and plant-based ingredients to create unique beverages.
2. Innovative Beverage Technology - SIG's drinksplus technology can be further developed and utilized in other industries beyond the dairy industry to create new and innovative beverage options.
3. Particulate Content in Beverages - There is an opportunity for other beverage producers to experiment with higher levels of particulate content in their drinks to create unique taste and texture experiences for consumers.
Industry Implications
1. Dairy Industry - Dairy brands can experiment with different combinations of dairy and plant-based ingredients to create new types of beverages using innovative technology like SIG's drinksplus.
2. Beverage Industry - The unique combination of dairy and plant-based ingredients, along with higher levels of particulate content, presents an opportunity for innovation in the beverage industry.
3. Food Technology Industry - The development of innovative technology like SIG's drinksplus highlights the potential for further advancements in food technology that can be applied across various industries.