Ever since creating demi-denims out of vintage denim, Ksenia Schnaider has fully embraced upcycling. Over the years, the brand maintained two Reworked lines: sportswear made out of vintage polyester from the 80s and denim. There has also been the denim fur phenomenon when the brand created a fur-looking coat out of pure denim scraps.
All of the above has attracted a lot of attention to the brand from the mainstream media like Forbes, Vogue, Dazed, i-D and many more and in 2018, the Ukrainian Fashion Week Committee awarded Ksenia Schnaider with the Sustainable Brand of the Year prize.
What's next? For the latest Pre-Fall 2019 collection, Ksenia Schnaider discovered a new opportunity. There are plenty of denim scraps around the lab, which turned out ideal for quilting. Similarly, Ksenia Schnaider started a collaboration with the most prominent local knits factory, Rito, to piece beautiful knits patterns out of its leftovers. In this way, the brand now strives to fight the textile waste of its own and neighboring enterprises by using scraps as the lead material for the Pre-Fall 2019 ready-to-wear collection.
No-Waste Fashion
Ksenia Schnaider is Using Textile Waste as a Main Source of Fabric for PF19
Trend Themes
1. Upcycling Fashion - Ksenia Schnaider's use of textile waste in its Pre-Fall 2019 collection presents an opportunity for businesses to adopt upcycling practices.
2. Sustainability in Fashion - Ksenia Schnaider being awarded the Sustainable Brand of the Year prize puts a spotlight on sustainable fashion and presents a disruptive innovation opportunity for businesses to shift towards sustainability.
3. Collaborations in Fashion - Ksenia Schnaider's collaboration with a local knits factory presents a disruptive innovation opportunity for businesses to collaborate with neighboring industries to reduce waste.
Industry Implications
1. Fashion and Apparel - Ksenia Schnaider's upcycling practices and sustainable approach present a disruptive innovation opportunity for the fashion and apparel industry to shift towards a more sustainable and eco-friendly approach.
2. Textile Manufacturing - Ksenia Schnaider's collaboration with a local knits factory presents an opportunity for the textile manufacturing industry to reduce waste through collaborations and partnerships with other industries.
3. Environmental Sustainability - Ksenia Schnaider's sustainable approach and use of textile waste presents an opportunity for businesses of all industries to adopt environmentally sustainable practices and reduce waste.