Swedish design studio 'Form Us With Love' and Polish furniture brand 'MDD' are working to tackle a mutual problem with 'Testing Ground', an installation at Stockholm Design Week. In order to make their furniture designs as user-friendly as possible, the two companies are offering up a handful of prototypes to the visitors at Testing Ground, giving the studios the chance to get real-time feedback on their chair concepts.
Unlike with a software product, for example, it's virtually impossible to run A/B testing on furniture. The cost of production is too high to be able to release anything short of a final product; even the idea of a beta version belies the realities of taste that intersect with function in the world of furniture. Testing Grounds is thus an interesting and creative way to make products more useful for the people who'll end up using them.
Publicly Available Prototype Tests
'Testing Ground' Lets the Public Try Out Prototype Furniture
Trend Themes
1. Public Prototype Testing - Companies allowing the public to test prototypes before full production for real-time feedback and more user-friendly products.
2. Customizable Furniture - Furniture companies utilizing real-time feedback to offer customizable options for customers based on preferences and needs.
3. Collaborative Furniture Design - Designer studios and furniture brands working together to develop more functional and user-friendly designs through public testing and feedback.
Industry Implications
1. Furniture Manufacturing - Offering prototype testing opportunities to the public to develop more user-friendly products in the competitive furniture manufacturing market.
2. Interior Design - Collaborating with furniture brands to develop customizable and functional furniture designs based on real-time customer feedback.
3. Marketing Research - Providing public prototype testing opportunities to gather real-time feedback and gain insights for future products and marketing strategies.