As part of Mattel's timely eco-conscious rebranding campaign, the new Matchbox Tesla Roadster toy takes the stage, made from recyclable materials. The body, chassis, and interior, which make up 99% of the Tesla Roadster toy, are made from a combination of recycled zinc and plastic, while the axles are made from sturdy stainless steel. The toy's compact packaging is entirely recyclable with some being compostable.
Matchbox's Tesla Roadster is one of at least six electric vehicle toys–including the Nissan Leaf and the BMW i3–launched on the back of the car industry's push toward clean energy. Looking to reduce its carbon footprint, Matchbox claims it will switch over to fully recyclable plastic by 2030. Matchbox's Tesla Roadster toy will be on sale in 2022.
Eco-Friendly EV Toy Cars
Matchbox's Tesla Roadster Toy is Made with Recyclable Materials
Trend Themes
1. Eco-friendly Toys - The trend of eco-friendly toys made from recyclable materials presents opportunities for innovative toy companies to produce sustainable toys that align with the current eco-conscious mindset.
2. Electric Vehicle Toys - The rise of electric vehicle toys is an opportunity for toy companies to tap into the popularity and interest of clean energy and promote environmentally friendly playtime for children.
3. Recycling and Sustainability - The trend towards recycling and sustainability presents an opportunity for companies to create environmentally friendly products that appeal to consumers who prioritize sustainability in their purchasing decisions.
Industry Implications
1. Toy Industry - The toy industry has an opportunity to innovate and produce eco-friendly toys made from recyclable materials to meet the current demand of environmentally conscious consumers.
2. Electric Vehicle Industry - The electric vehicle industry has an opportunity to expand their reach to younger consumers by partnering with toy companies to produce electric vehicle toys that promote interest and awareness in clean energy.
3. Sustainability Industry - The sustainability industry can collaborate with toy companies to create sustainable products and packaging that are both environmentally friendly and appealing to conscious consumers.