In what might be one of the most captivating fashion items yet, French fashion label Anticon has launched it's latest concept: hooded sweatshirts (aka Terror Fashion).
Terror Fashion Sweatshirt: 85 Euros.
Freaking out your neighbours: Priceless.
The company's description of use is positively fantastic, as they note, that the hooded sweatshirt is for, "grafers, ugly people, snow-boarders, fetichists... or simply superheros"
Implications - With so many styles emerging each day, modern consumers are looking for the ones that make a statement. No longer looking to blend in with their fellow shoppers, customers desire a way to differentiate themselves from the crowd. In order to maintain its popularity, a company could focus their efforts towards creating more unique items.
Terror Fashion
Freak Out Your Neighbours With Hoodies From Anticon
Trend Themes
1. Statement Fashion - Opportunity for brands to create unique fashion items that make a bold statement and differentiate from the crowd.
2. Individuality in Fashion - Increasing consumer demand for fashion products that allow them to express their individuality and stand out from others.
3. Alternative Fashion - Growing interest in unconventional and niche fashion styles that cater to specific subcultures and identities.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to capitalize on the demand for statement fashion and offer unique and individualistic items.
2. Streetwear - Disruptive innovation opportunity for streetwear brands to create alternative fashion products that appeal to specific subcultures like graffiti artists, snowboarders, and fetishists.
3. Online Clothing Stores - Online clothing stores can tap into the growing market of consumers seeking statement fashion by curating a collection of unique and unconventional fashion items.