The adidas Parley for the Oceans collaboration has introduced everything from sneakers and hoodies to jerseys and high-performance tennis apparel out of recycled ocean plastic, along with the colorful Terrex Parley 3-Layer 2.0 Rain Jacket. The waterproof and breathable athletic style is designed to keep wearers feeling comfortable and dry. The jacket is supportive of a variety of active pursuits, including hiking, running and even cycling, as the adjustable hood is capable of accommodating a helmet.
Like other adidas products that have been created in collaboration with Parley for the Oceans, this one is partially made with Parley Ocean Plastic, which comes from collecting recycled waste littering beaches and coastal communities.
The recycled ocean plastic jacket is also available for women.
Ocean Plastic Rain Jackets
adidas' Parley 3-Layer Rain Jacket is Made with Recycled Materials
Trend Themes
1. Eco-friendly Athletic Wear - The use of recycled materials in the Parley 3-Layer Rain Jacket shows an opportunity for eco-friendly athletic wear to become more mainstream.
2. Sustainable Fashion Collaboration - The collaboration between adidas and Parley for the Oceans demonstrates the disruptive potential of sustainable fashion and the power of partnerships.
3. Multi-functional Sports Gear - The versatility of the adjustable hood on the Parley 3-Layer Rain Jacket highlights the trend towards multi-functional sports gear that can accommodate a variety of activities.
Industry Implications
1. Athletic Wear - The use of recycled materials in the Parley 3-Layer Rain Jacket presents a disruptive innovation opportunity for the athletic wear industry to become more sustainable.
2. Sustainable Fashion - The collaboration between adidas and Parley for the Oceans represents a disruptive innovation opportunity for the sustainable fashion industry to create more partnerships and showcase the potential of using recycled materials.
3. Outdoor Gear - The Parley 3-Layer Rain Jacket highlights the trend towards multi-functional outdoor gear that can serve a variety of needs for outdoor enthusiasts and presents a disruptive innovation opportunity for companies to create more versatile products.