The Terra New York rainwear may look like it was modeled after a few x-rayed jackets, but it is actually made up of smart and innovative outwear that is as stylish as it is practical. Created as a fashionable alternative to rainwear that relies more heavily on function than looks, modern women will be able to look good even in a downpour.
Founded by Yurika Nakazono and Marie Saeki, Terra New York is essentially the answer to the question they posed to each other before embarking on this journey: What can a fashion-conscious woman wear when it’s raining? Semi-transparent and smokey-hued, each jacket is made out of materials like TPU/Urethane, which is derived from recycled material. Each design is heat-sealed for optimal waterproofing.
X-Ray-Like Rainwear
Terra New York Outerwear is Semi-Transparent and Smokey-Hued
Trend Themes
1. Fashionable Rainwear - The trend of fashionable and stylish rainwear options is on the rise, creating opportunities for disruptive innovation in the outerwear industry.
2. Sustainable Materials - Incorporating sustainable and eco-friendly materials into rainwear designs is becoming more popular, providing opportunities for disruptive innovation in the fashion industry.
3. Transparency in Fashion - The trend of transparency in fashion is extending to rainwear, with semi-transparent and smokey-hued options gaining popularity and creating opportunities for disruptive innovation in the clothing industry.
Industry Implications
1. Fashion - The fashion industry has an opportunity to disrupt the rainwear market by offering stylish and sustainable alternatives with transparent design elements.
2. Outerwear - The outerwear industry has an opportunity to disrupt the rainwear market by creating fashionable and eco-conscious designs that incorporate sustainable materials and heat-sealed waterproofing.
3. Eco-friendly Materials - The use of eco-friendly materials in rainwear designs creates opportunities for the textile and materials industries to disrupt traditional manufacturing methods and offer innovative alternatives.