Cannibalistic Spray Campaigns

The Termicon Antifungal Ads Don't Recommend Foot Soup

It may be quite unlikely that little care of your tootsies will result in a tasty meal; however, the Termicon Antifungal ads do succeed at grabbing one's attention for precisely that reason. The idea may disgust you, but afflictions like athlete's foot do give rise to spore-producing organisms that many people eat in the form of mushrooms.

Extrapolating from this, the Dentsu-Smart advertising agency of Moscow, Russia, has illustrated a rather repulsive image into a series of animated prints. Making the picture more easy to stomach, but disturbing enough to stir some consideration, the Termicon Antifungal ads serve up common podiatry problems on a silver platter. Suggesting a simple dermatological spray instead of breeding appendages fit for soups, hamburgers and pickling, the prints urge you not to "let fungus turn your feet into food!"
Trend Themes
1. Edible Advertising - Disruptive innovation opportunity: Create edible advertisements that grab attention and promote products or services in a unique way.
2. Visual Shock Value - Disruptive innovation opportunity: Utilize visually shocking images in advertising campaigns to create a lasting impact and provoke thought.
3. Health Awareness Marketing - Disruptive innovation opportunity: Develop marketing campaigns that highlight health risks and provide simple solutions to promote awareness and preventive measures.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Explore unconventional advertising techniques to capture audience attention and stand out in a crowded marketplace.
2. Food and Beverage - Disruptive innovation opportunity: Create unique and unconventional food products or campaigns that challenge traditional norms and attract adventurous consumers.
3. Health and Wellness - Disruptive innovation opportunity: Develop new products, services, or campaigns that address and solve common health issues in an engaging and relatable way.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES