Burger King Singapore recently debuted a new TeriyaKing sandwich menu that draws inspiration from a traditional Japanese cooking technique. In Japanese cuisine, teriyaki refers to foods that have been grilled or broiled in a glaze made from soy sauce, sugar and mirin. These new sandwiches use the popular technique to add a delicious twist to two standard ingredients.
The newest additions to the Burger King Singapore menu include the TeriyaKing Beef sandwich and the TeriyaKing Tendergrill Chicken sandwich. The former features a beef patty prepared with Teriyaki sauce and topped with seaweed, lettuce, tomato and mayo. The latter consists of a grilled chicken thigh patty prepared with Teriyaki sauce and served with the same combination of seaweed, lettuce, tomato and mayo.
The new sandwich menu demonstrates the growing demand for exotic dishes at international fast food chains.
Teriyaki-Inspired Burger Menus
The New TeriyaKing Sandwiches Draw on a Japanese Cooking Technique
Trend Themes
1. Exotic Fast Food - Fast food chains can capitalize on the growing demand for exotic dishes by incorporating unique flavors and cooking techniques into their menus.
2. Teriyaki-inspired Cuisine - The popularity of teriyaki sauce and the Japanese cooking technique can be leveraged by restaurants to create innovative and flavorful dishes across various cuisines.
3. Global Fusion Foods - The introduction of teriyaki-inspired burgers demonstrates the potential for combining different culinary traditions to create exciting and culturally-diverse fusion foods.
Industry Implications
1. Fast Food Industry - New teriyaki-inspired burger menus present opportunities for fast food chains to attract customers seeking unique and international flavors.
2. Restaurant Industry - Restaurants can explore the use of teriyaki sauce and Japanese cooking techniques to innovate their menus and cater to a more adventurous consumer base.
3. Food Manufacturing Industry - The demand for teriyaki-inspired products can drive innovation in the food manufacturing industry, including the creation of ready-to-cook teriyaki sauce and marinades for consumers to enjoy at home.