Toyko hip-hop group Teriyaki Boyz have recently dropped a highly anticipated album. To celebrate the release of their clothing, they have paired up with Bape, a wicked t-shirt company, to create these crazy-faced hoodies.
The hoodies are not yet on sale, but there have been hints towards their upcoming release. Check out the multi-colored Teriyaki Boyz Bape t-shirts in the above gallery.
Implications - Fans of musicians and other pop culture icons want to purchase products that display their love for said brand or artist. Ideas such as the monstrous zip-up hoodies allow consumers to express their preference, serving as a marking of their belonging to a particular behavioral tribe.
Monstrous Zip-Up Hoodies
The Teriyaki Boyz Pair Up With Bape for Sweet Streetwear
Trend Themes
1. Personal Brand Merchandise - The trend of musicians and pop culture icons collaborating with clothing companies creates opportunities for personalized merchandise that allows fans to express their loyalty.
2. Tribal Identity Apparel - The concept of wearable art like monstrous zip-up hoodies enables consumers to showcase their belonging to a specific behavioral tribe, providing a disruptive innovation opportunity for clothing brands to create products that cater to these tribes.
3. Collaborative Fashion Releases - The collaboration between musicians and clothing companies, such as the Teriyaki Boyz and Bape, highlights the potential for partnerships that merge music and fashion to create unique, limited edition items, opening doors for disruptive innovation in the fashion industry.
Industry Implications
1. Music Merchandising - The trend of musicians collaborating with clothing brands presents opportunities for the music merchandising industry to create exclusive clothing releases that resonate with fans and boost brand loyalty.
2. Streetwear - The monstrous zip-up hoodie trend aligns with the streetwear industry's focus on unique and eye-catching designs, offering a disruptive innovation opportunity for streetwear brands to create products that stand out and appeal to their target market.
3. Fashion Collaboration - The partnership between the Teriyaki Boyz and Bape exemplifies the potential for fashion collaborations with artists, indicating a disruptive innovation opportunity for fashion brands to tap into new markets and leverage the popularity of musicians and pop culture icons.