The Terez NYC pop-up opened its doors in Soho, NYC this past December and was designed to resemble a tween clubhouse. Founded by CEO Zara Terez Tisch and creative director Amanda Schabes, the fashion brand has gained fame for its pattern-enriched collection of activewear leggings which average under $100 per item.
The Terez NYC pop-up engaged young consumers with fun interior design details like a galaxy wall fitting room area, colorful clothing displays along with marker and stencil station that allowed shop visitors to draw on mirrors. Additionally, the pop-up allowed visitors to sample delicious treats from Dana's Bakery while sales proceeds were donated to Women in Need, a non-profit organization that aims to help homeless women in New York.
This colorful activewear popup for young girls spotlighted products centered around personalization and self-expression. The first 200 visitors inside also received a kindness coin which they could redeem in store or pass on to a friend while celebrating good deeds and positivity.
Whimsical Gen-Z Retailers
This Terez NYC Pop-Up Resembles a Fashionable Tween Clubhouse
Trend Themes
1. Personalized Activewear - The Terez NYC pop-up showcased the trend of personalized activewear, allowing customers to express their individuality through customization.
2. Interactive Shopping Experiences - The Terez NYC pop-up offered an interactive shopping experience by providing marker and stencil stations, allowing customers to engage with the brand and make their shopping experience more enjoyable.
3. Socially Conscious Retail - The Terez NYC pop-up promoted social consciousness by donating sales proceeds to a non-profit organization that supports homeless women, highlighting the growing trend of socially responsible retail.
Industry Implications
1. Apparel and Fashion - The Terez NYC pop-up showcased innovative approaches to activewear, hinting at opportunities for disruption and innovation within the apparel and fashion industry.
2. Retail - The interactive and engaging shopping experience at the Terez NYC pop-up exemplifies the potential for disruptive innovation within the retail industry.
3. Non-profit and Social Services - The Terez NYC pop-up's collaboration with Women in Need demonstrates the potential for disruptive innovation within the non-profit and social services industry, where businesses can leverage retail partnerships to create positive social impact.