As the Rogers Cup tournament continues, athletic outfits and tennis fashion are on the minds of many. In that vein, Trend Hunter Senior Editor Jaime Neely counts down her top tennis fashion ideas, from designer tennis rackets to fashionable plastic visors and stiletto tennis shoes.
Whether you are looking at Rogers Cup themed tennis fashion for on the court or off the runway, there are luxurious looks to fit both needs. Breaking away from the standard white tennis show, Nike collaborated with Supreme to design neon colored kicks. Meanwhile Chanel launched a high-end tennis racket for those with cash to burn. Designer visors are also becoming increasingly popular, although they are wider than those worn in a match. For fashionable footwear off the court, there are also high-heeled high tops.
Tennis Couture
Jaime Neely Counts Down Her Favorite Examples of Tennis Fashion for the Rogers Cup
Trend Themes
1. Luxury Tennis Fashion - Opportunity for high-end designers to create tennis-inspired clothing and accessories for both on-court and off-court wear.
2. Alternative Tennis Shoes - Opportunity for footwear companies to explore non-traditional designs and colors for tennis shoes.
3. Designer Sports Equipment - Opportunity for luxury brands to collaborate with sports equipment manufacturers for stylish and high-end tennis rackets, visors, and other accessories.
Industry Implications
1. Fashion Industry - Fashion houses can explore tennis-inspired collections and designs, both on-court and off.
2. Footwear Industry - Opportunity for shoe manufacturers to create fashion-forward and unconventional tennis shoe designs.
3. Sporting Goods Industry - Collaboration opportunities with luxury brands to create high-end tennis equipment and accessories.