While every fast food brand seems to be jumping on the chicken sandwich bandwagon, it looks like Church's Chicken is taking a slightly different approach with its new Tender Snack Wraps.
The new Tender Snack Wraps were recently spotted at Church's Chicken locations in Phoenix, Arizona. Sold two for $3, the new wraps are a portable and wallet-friendly way to enjoy some crispy chicken. Customers also have a choice between Original or Spicy varieties. The Original Tender Snack Wrap combines crispy Chicken Tender Strips with coleslaw, all wrapped in a soft flour tortilla. On the other hand, the Spicy Tender Snack Wrap features Spicy Chicken Tender Strip and creamy coleslaw in the same flour tortillas.
While it's unclear if the Tender Snack Wraps will roll out nationwide, they are currently been tested in limited markets.
Coleslaw-Stuffed Chicken Wraps
Church’s Chicken is Serving Up New Tender Snack Wraps in Phoenix
Trend Themes
1. Portable and Wallet-friendly Fast Food - There is an opportunity to disrupt the fast food industry by offering affordable and convenient snack options like Church's Chicken Tender Snack Wraps.
2. The Chicken Alternative to Sandwiches - There is a potential for disruptive innovation in the fast food industry by introducing new and unique chicken-based snack options like the Tender Snack Wraps.
3. Customizable Chicken Wraps - There is a market for innovative and customizable chicken wrap options, as seen with Church's Chicken offering a choice between Original and Spicy Tender Snack Wraps.
Industry Implications
1. Fast Food Industry - There is an opportunity for disruption in the fast food industry by introducing new and unique snack options like Church's Chicken Tender Snack Wraps.
2. Chicken-based Fast Food Chains - There is potential for chicken-based fast food chains to differentiate themselves by offering customizable and affordable snack options like Tender Snack Wraps.
3. Convenience Food Industry - There is a demand for convenient and portable snack options in the convenience food industry, presenting an opportunity for innovation with products like Church's Chicken Tender Snack Wraps.