'Dontnod Entertainment,' the game developer most known for the 'Life is Strange' franchise, announced that its title 'Tell Me Why' will be free throughout the month of June 2022. Tell Me Why is a game that centers around a trans man named Tyler Anson. Throughout the game, Anson teams up with his sister to investigate the mysterious death of their mother.
Tell Me Why will be free to access and play throughout the month of June on Xbox, Microsoft, and Steam platforms in order to increase trans visibility. On top of this, Xbox Publishing announced that it will donate $50,000 to non-profit organizations that support trans rights. Both the 'Transgender Law Center' and 'Trans Lifeline' will receive $25,000 each from Xbox Publishing in order to provide resources to support trans, non-binary, and genderqueer people.
Pride Month Game Promotions
Dontnod Entertainment Made 'Tell Me Why' Free for Pride Month
Trend Themes
1. Trans-inclusive Game Development - Game developers can innovate by creating more games featuring transgender storylines and characters in order to highlight the trans experience.
2. Corporate Philanthropy for LGBTQ+ Support - Brands can innovate by providing financial support for the LGBTQ+ community through donations and partnerships with non-profit organizations.
3. Creating Accessible Games - Developers can create more accessible games by providing free access to gamers, therefore making their products more inclusive and available to a wider audience.
Industry Implications
1. Video Game Industry - Video game developers and publishers can promote cultural change by disrupting traditional masculine and heteronormative themes in games, in favor of more inclusive and diverse storylines.
2. Corporate Social Responsibility - Elevating corporate social responsibility can be an opportunity for companies to support LGBTQ+ rights and contribute to a more equitable society.
3. Non-profit Organizations - Non-profit organizations can collaborate with brands in order to receive funding and promote advocacy for social, economic, and environmental justice.