Telecommunication marketing can be tricky as it is difficult to capture consumer attention. SmartTone, however, has a clever strategy for advertising its 5S network. The company teams up with OMD for a geo-specific campaign that runs on myTV SUPER — a popular Hong Kong-based platform that provides users with immediate on-the-go access to video content.
The location-informed feature is part of myTV SUPER's Data Management Platform and is specifically geared to help brands reach consumers. SmarTone's telecommunication marketing harnesses this opportunity and taps into the site where individuals are most likely to watch videos to kill time — the subway platform. Ads for the 5S network are displayed when in proximity to a Mass Transit Railway station, making this "Hong Kong’s first MTR location-targeting campaign on myTV SUPER."
Location-Based Telecommunication Marketing
SmarTone Taps into myTV SUPER for a Targeted Campaign
Trend Themes
1. Geo-specific Advertising - Location-based marketing campaigns that target specific geographical areas to reach consumers.
2. Data Management Platforms - Platforms that use data to inform and optimize marketing strategies and advertising campaigns.
3. Location-targeting Campaigns - Marketing campaigns that utilize location information to target consumers in specific areas.
Industry Implications
1. Telecommunications - The telecommunications industry can leverage location-based marketing to advertise their products and services to targeted audiences.
2. Digital Advertising - The digital advertising industry can benefit from using data management platforms to inform and optimize their advertising strategies.
3. Streaming Services - Streaming platforms like myTV SUPER can collaborate with brands for location-targeted campaigns, creating new revenue streams and partnerships.