Danish brand Tekla has launched a new premium bath collection featuring a range of luxurious bathrobes, bathmats, and terry toweling. According to the brand, the collection's design was influenced by Finland's unique sauna culture.
No doubt, the Finnish influence is seen throughout the collection, especially in regards to its delicate color palette. For example, bathrobes arrive in a striking 'Ivory' white or a 'Red and White' striped pattern, while bathmats are offered in a soothing 'Siena' hue. Interestingly, the launch of the collection was accompanied by an essay by Josefine Skomars, who notes that Finland is home to "two million saunas and only five million people."
For those interested, the new terry towels and robes will launch on Tekla's web store on February 12, followed by the bathmats on February 18.
Finnish Sauna-Inspired Bathrobes
Tekla's Premium Bath Set Was Inspired by Finland's Sauna Culture
Trend Themes
1. Sauna-inspired Bathrobes - Opportunity for hotels and spas to incorporate Finnish sauna culture into their offerings by providing sauna-inspired bathrobes to guests.
2. Luxury Bath Collections - Opportunity for luxury bath brands to create premium bath collections inspired by unique cultural experiences.
3. Delicate Color Palette in Bath Products - Opportunity for bath product brands to utilize a delicate color palette inspired by cultural experiences to differentiate themselves in the market.
Industry Implications
1. Hospitality - Hotels and spas can incorporate sauna culture into their offerings with sauna-inspired bathrobes to attract guests.
2. Luxury Bath Brands - Luxury bath brands can create collections inspired by cultural experiences to provide a unique and high-end offering to their customers.
3. Bath Product Brands - Bath product brands can differentiate themselves in the market by utilizing a delicate color palette inspired by cultural experiences.