Chipotle has teamed up with Bandai Namco Entertainment American Inc. to launch the new TEKKEN 8 Battle Bowl.
Created to celebrate the latest release in the iconic fighting game series, the new TEKKEN 8 Battle Bowl is a bowl fit for the hungriest of gamers. The new burrito bowl consists of chicken, white rice, black beans, fresh tomato salsa, roasted chili-corn salsa, fajita vegetables, cheese, and guacamole. However, the catch is that this will be a digital exclusive menu item with some special rewards attached. With each order of the bowl, TEKKEN 8 players will have the chance to earn in-game currency. All they need to do is use the promo code 'EWGF623' when ordering through Chipotle's mobile app or website. For every eligible purchase made, customers will be given a code redeemable for 500 TEKKEN COINS.
Image Credit: Chipotle
What's Driving This Trend
- Digital-exclusive Menu Items
- Creating exclusive menu options accessible only through digital platforms to drive engagement and reward customers in unique ways.
- In-game Reward Partnerships
- Collaborating with gaming companies to offer special in-game rewards tied to food purchases to target a tech-savvy audience.
- Gamer-inspired Food Collaborations
- Exploring partnerships with video game franchises to create themed food items that resonate with gaming enthusiasts and drive brand loyalty.
Who This Affects Most
- Fast Food
- Fast-food chains can leverage digital platforms to offer exclusive menu items and engage customers through gamification.
- Gaming
- Gaming companies can explore partnerships with food brands to provide unique in-game rewards linked to food purchases, enhancing the gaming experience.
- Marketing and Branding
- Marketers can tap into the gaming industry's fan base by creating collaborations that bridge the gap between virtual experiences and real-world interactions.
