Thanks to facial recognition technology, it's possible to try on everything from different makeup looks to jewelry and hairstyles, and now direct-to-consumer oral care brand AuraGlow is helping people to instantly see themselves with a brighter smile with its Virtual Teeth Whitening tool. The online tool has users either submit a selfie or use their webcam to visualize themselves with a new smile.
The online, in-browser experience requires no apps or downloads and immediately provides an experience that shows how much difference whitening products can make on teeth that are discolored. The Virtual Teeth Whitener makes the most of an algorithm to whiten teeth, all the while preserving the texture, shape and structure of teeth. If a user uploads a photo featuring a group, the algorithm also knows to whiten all teeth at once.
Virtual Teeth Whiteners
AuraGlow's Virtual Teeth Whitening Tool is Powered by Facial Recognition
Trend Themes
1. Virtual Teeth Whitening - The trend towards virtual teeth whitening tools makes it possible for consumers to instantly see themselves with a brighter smile, and provides opportunities for oral care companies to integrate facial recognition technology and algorithms into their product offerings.
2. Facial Recognition Technology - The increasing use of facial recognition technology in virtual try-on experiences, such as AuraGlow's Virtual Teeth Whitening tool, presents disruptive innovation opportunities for industries as diverse as fashion, makeup and home decor to automotive and health care.
3. Algorithmic Personalization - The use of algorithms in AuraGlow's Virtual Teeth Whitening tool represents a trend towards algorithmic personalization, which has the potential to transform the way industries from retail to finance to entertainment cater to individual consumers.
Industry Implications
1. Oral Care - Oral care companies such as AuraGlow can use facial recognition technology and algorithms to develop new product offerings that allow consumers to virtually try on their products, transforming the way consumers buy oral care products.
2. Fashion and Beauty - The use of facial recognition technology and algorithms in virtual try-on tools presents opportunities for fashion and beauty companies to personalize the online shopping experience and increase conversion rates.
3. Health Care - Facial recognition technology and algorithmic personalization have the potential to transform industries such as health care by allowing for more individualized diagnostics and treatments based on a patient's unique characteristics.