What better way to ring in the new year than with a shoot like the Teen Vogue 'Bold Prep' January 2012 editorial, showcasing some of the season's most playful, preppy fashions?
Starring young, up-and-coming models Zuri Tibby, Ruby Jean Wilson and Veronika, the shoot was styled by Heathermary Jackson and shot by famed photographer Jason Kibbler.
Featuring preppy, chic outfits by some of the most iconic design houses in the world, such as Tommy Hilfiger, Ralph Lauren, Marc by Marc Jacobs, Diane von Furstenberg and more, the editorial really showcases how to pull off the preppy college look while appearing youthful, yet sophisticated.
Check out the Teen Vogue 'Bold Prep' January 2012 shoot for some playful and collegiate wardrobe inspiration this year.
Preppy Pastel Captures
The Teen Vogue 'Bold Prep' January 2012 Editorial is Fantastically Sweet
Trend Themes
1. Preppy Fashion - The rise of preppy fashion captures for young adults is an opportunity for clothing manufacturers to target their products to youthful consumers.
2. Playful Wardrobe - The playful wardrobe captures could be an opportunity for designers to create affordable and trendy collections for young models.
3. Photography Styling - The Teen Vogue photography style can inspire other media outlets to style their editorial shoots accordingly
Industry Implications
1. Fashion - Fashion designers could take advantage of the demand for preppy fashion items for youthful consumers by becoming leaders in the preppy fashion industry.
2. Photography - Photographers could follow in the footsteps of Jason Kibbler to get inspiration from his photography style and improve their own.
3. Publishing - This editorial shoot can inspire other publishers to create content that aligns with Teen Vogue's youthful and collegiate audience in order to appeal to a younger demographic.