The Ted Baker AW21 collection can be appreciated online from a virtual island within Nintendo’s Animal Crossing: New Horizons. The experience was created in collaboration with visual artist and gamer Kara Chung and it features a thoughtfully curated digital space with 20 items from the Autumn/Winter collection that players can use to dress up their in-game avatars. Some of the available styles include party dresses, shirts with prints and bucket hats to name a few.
This virtual experience slots into the ongoing Street Party Sessions, which features different virtual realities within the island that take inspiration from the campaign. Styled just like a street party, the branded Animal Crossing island includes plenty of sights for guests to discover as they browse.
Virtual Fashion Showcases
This Animal Crossing Island Previews the Ted Baker AW21 Collections
Trend Themes
1. Virtual Fashion Shows - Opportunities for fashion brands to organize virtual fashion shows in immersive digital environments
2. Collaborative Marketing - Collaborations with artists and gamers to create interactive branded virtual spaces featuring the latest collections
3. Digital Avatars - Increasing demand for digital fashion items that players can use to dress up their in-game avatars
Industry Implications
1. Fashion - Fashion houses can leverage virtual fashion shows as an opportunity to showcase their latest collections within immersive environments
2. Gaming - Gaming companies can collaborate with fashion brands to offer in-game fashion items for avatars to wear
3. Marketing and Advertising - Ad agencies can offer collaborative marketing services using augmented and virtual reality to place branded experiences within popular games